The world is changed by your example, not by your opinion.
– Paulo Coelho
Here’s something we’ve almost always known but never really come to terms with; rarely has anyone wanted to believe in something so intangible and discarnate.
Love, the biggest indicator of fulfilment and happiness, is what the world of Digital Marketing is missing.
Marketing funnels of consumer products are the various paths on which potential customers travel to reach their destination: the purchase of a product. Each potential customer enters onto a path from a different point of product awareness, such as a social media marketing channel or an online advertisement, and then continues along the path, intersecting with other paths of potential customers.
Along the way, on each of these paths through the funnel, you create marketing actions for your customers to engage and drive them to the next step, such as signing up to receive a weekly email that offers entertaining information related to the product or signing up for a free white paper or brochure. This is the first point of capturing leads that can be nurtured further with targeted messages.
In 2015, customers spent $107 billion on online courses, according to Global Industry Analysts. The number of internet users increased from 738 million in 2000 to 3.2 billion in 2015, according to the International Telecommunication Union. In 2017, 2.46 billion people used social media every day, according to Statista. The internet and social media have created an immense opportunity for entrepreneurs. Never has there been a time during which entrepreneurs can market their business to a global audience as they can today.
While the opportunity is great, there are too few entrepreneurs and companies capitalizing on all this potential. According to research firm Clutch, 46 percent of U.S. small businesses still didn’t have a website as recently as 2016. Millions of potential leads are lost by not spending a few thousand dollars to create a foundation online.
There are entrepreneurs reading this who, with a few adjustments to their strategy, can start making the kind of income they want and are capable of making. With all of this opportunity available to us, there is no reason you can’t use the power of the internet to grow your business. If your business isn’t growing, it’s probably because you’re not executing these five strategies.
Several studies seem to hold the notion that employees staying closer to the office happen to stay loyal to the organisation for long. That is clearly not surprising, since having shorter commutes leave employees with more personal time to spend with family and friends, pursue a hobby, run errands and more. However, when we factor in the increasing cost of living, especially the staggering rents in areas surrounding the popular corporate business districts, it becomes easier to empathise with employees who would rather suffer longer commutes then shift closer to the office. Besides, the choice is not even available to all employees, especially the ones living with their families, taking care of the ailing health of parents and more.
However, while longer commutes might be inevitable for the majority of employees, they don’t necessarily have to suffer the transit time. Here’s what organisations can do, in order to smoothen and simplify commute for employees.
How do entrepreneurs overcome fear? It’s a question I get a lot. The answer is this: They never really do — but they learn to manage it, and come to appreciate the rewards of pushing past it.
That’s why I’ve created the list below. I hope each gets you thinking about new ways and reasons to act boldly. Fear is powerful, sure, but it doesn’t have to be paralyzing.
Here we go.