Permission to Try: 11 Things You Need to Hear When You’re Scared to Change Your Life


Annie Franceschi believes that your life is your greatest story. She is an author, professional speaker, and the brand creator behind Greatest Story Creative(R), a small business branding agency. A Duke University graduate with more than 10 years working in storytelling, Annie built her career in franchise management of major movies at the Walt Disney Studios in California. In 2013, Annie quit her dream job at Disney to become an entrepreneur. Having branded more than 70 businesses, advised hundreds, and spoken for thousands, Annie’s become a passionate creative partner to small business owners who need the name, logo, words, and website that show their value, tell their story, and grow their business. She lives in Durham, NC, with her favorite person and husband, Gus.



“What’s my purpose?” • “What if I fail?” • “What will other people say?”

These are the doubts that keep you from making a career change, starting a business, or reinventing yourself!

From the other side of fear, brand creator and speaker Annie Franceschi is here to give you the answers to the questions that keep you up at night: the powerful objections that keep you from changing your life for the better. Whether you’re facing a quarter-life crisis or just wondering if there’s more you’re meant for, this is the pep talk you’ve been needing!

It’s time to find your purpose in this career advice book of hard-won personal stories, funny anecdotes, and helpful exercises on how to take risks, switch careers, and reinvent yourself. Discover the motivation to begin a new chapter with Annie’s best professional and life advice from quitting her Hollywood dream job, ditching Corporate America, and starting a passionate, profitable business on her own terms.

This book will help you:

  • switch careers.
  • start a business.
  • get unstuck and let go.
  • find a new path.
  • take risks that matter.


Are you ready to have permission to change your life?Find out by diving into Permission to Try.

“POWERFUL AND PRACTICAL! Exactly what you need to start doing what matters. Annie’s reinvented herself and helped hundreds do the same. Now it’s your turn.” – Richie Norton, Bestselling Author, The Power of Starting Something Stupid

“AMAZING! Y’ALL, this will lift you up! Annie teaches you how to leap and build your wings on the way down.” – Maghon Taylor, Speaker and Calligrapher, All She Wrote Notes